Case Studies
 ALHD is a young vibrant hardware distributor, with a focus on partnering with its vendors and customers. This approach has yielded tremendous benefits to the company.
The Given
At its inception, ALHD was yet another hardware dealer with no identity and no uniqueness. It was small, inadequately funded and understaffed. As a business it was destined to be doomed, or cling on to survival as a best option.
Entrepreneurs being entrepreneurs, the owners resolved to take drastic steps. With a small retainer, they entered into a deal to create a trading portal - on revenue share or phased payments - with a development company. The aim was to create a subscriber based trading portal whereby sellers would come and list their items with prices; buyers would come because a 'marketplace' creates a competitive pricing environment. Since the product area is considered to be a "buyers' market", once the word got out that this was an active marketplace, sellers were lining up to subscribe.
The Approach
As was the preference, the trading portal was designed using PHP and MySQL. Buyers had a private area where they could log on and view their activities, the ratings of vendors; create wish-lists, etc. Sellers as well had their areas and could add/delete items, upload bulk items, create time-sensitive specials, etc.
The Outcome
 ALHD has created a thriving trading portal
 ALHD is also a substantial participant as a vendor on the portal
 Sellers and buyers have come together onto a marketplace that is encouraging more sellers to sign on and more buyers to source from
 Based on the deal, the software developer has been paid in full upon having earned 200% of the originally quoted amount.
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